How to add users to Google Analytics: a step-by-step guide (2023)

Google Analytics is an important tool for tracking how visitors interact with your website. As your team grows, it's important to add new users to your Google Analytics account so everyone can access and analyze data. Adding users to Google Analytics is easy. However, it's important to understand the different user roles and their permissions before granting anyone access. This article will walk you through adding new users to Google Analytics, managing their user roles, and deleting existing users.

Understand user roles in Google Analytics

Before adding new users to Google Analytics, it's important to understand the different user roles and their permissions. Google Analytics offers four unique user roles:

administrative staff

The admin role has full access to all features and settings in the Google Analytics account. You can add new users, change existing users' roles, link to other Google products like Google Ads and Google BigQuery, and manage all account settings.


The Editor role can create new views, edit existing views, and create new dashboards, but cannot manage users or create links to other Google products.


Analyst roles have read and analyze access to Google Analytics reports, including traffic data, but cannot create new reports or views.


The Viewer role has read-only access and cannot modify or analyze data.

Ready to add users

Before you can add a new user to Google Analytics, you need administrative access to the account. This allows you to manage users and control their access to various features and data within the account. Administrative access is important to ensure the security and integrity of your data.

Once you have administrative privileges, you can add new users by following the steps below:

Step 1: Access the admin panel

To access the admin panel, log in to your Google Analytics account and click on the "Administration" button in the bottom left corner of the page. This will take you to the admin dashboard where you can manage every aspect of your account including users, properties and views.

It is important to note that only users with admin privileges can access the admin panel. If you don't see the Admin button, you may need to request access from an admin or update your account.

Step 2: Navigate to User Management

In the admin panel, under the "Account" column, click "User Management". This will take you to the User Management page, where you can view and manage all users who have access to your account.

On this page you can see a list of all current users with their email addresses and access levels. You can also search for a specific user using the search bar at the top of the page.

Step 3: Add a new user

To add a new user, click the "+" button in the top right corner of the "User Management" page. This will open the Add New User dialog where you can enter the email address of the user you want to add.

After entering an email address, you can select an access level for the user. There are four levels of access in Google Analytics:

  • manage users: This level of access allows the user to manage other users and their access to the account.
  • edit: This level of access allows users to create, edit, and delete objects such as targets and filters.
  • cooperate: This level of access allows users to create and share personal assets such as dashboards and segments.
  • reading and analysis: This level of access allows users to view reports and configure dashboards and alerts.

After selecting an access level, click Add to send an invitation to the user. The user will receive an email with instructions on how to accept the invitation and access the account.

Please note that you can only add users with Google accounts. If the user doesn't have a Google account, they'll need to create one to access your account.

Add new users to Google Analytics

Google Analytics is a powerful tool that helps businesses track website traffic and user behavior. However, to get the most out of this tool, it requires a group of users with different levels of access. If you're an admin, you can add new users to your Google Analytics account to help manage your website's data. Here are some additional details to keep in mind when adding a new user:

Step 1: Click on the "Add User" button.

When you are ready to add new users to your Google Analytics account, navigate to the User Management page. From there, click the "+" button at the top right of the page and select "Add User". This will take you to a page where you can enter the new user's information.

Step 2: Enter the user's email address

On the Add User page, you must enter the new user's email address in the space provided. Email address verification is crucial as new users will receive an email invitation which they must accept in order to access the account. You must also select an appropriate user role for the new user.

Step 3: Assign appropriate user roles

When assigning user roles, you should consider what level of access new users will need. Google Analytics offers several user roles, including:

  • Account Manager
  • property management
  • view users
  • cooperate

Choosing the right user role is critical to ensuring new users can access the features they need without compromising the security of your account.

Step 4: Configure notification settings

Google Analytics will send new users an email invitation with a link to accept the invitation and log in to their account. You can email new users when they're added to Google Analytics, or send them an invite directly. Additionally, you can customize the email to provide more information about the account and user role.

Step 5: Click on the "Add" button.

After filling in all the required fields, click on the "Add" button to complete the process. New users will receive an email invitation to access the account. It's important to remind new users to check their email and accept invitations to access their accounts. Once they accept the invitation, they can log into the account and start using Google Analytics.

Adding new users to your Google Analytics account is a great way to share data and collaborate with your team. By following these five steps, you can ensure new users have the appropriate level of access and help you make informed decisions about your site's performance.

manage existing users

Edit User Role

If you need to change an existing user's role, go to the User Management section, find the user's email address and click the drop-down icon next to the user's role. Select a new role and the changes will take effect immediately.

Delete a user from Google Analytics

You can delete a user if they no longer need access to your Google Analytics account. To do this, navigate to the User Management section, find the user's email address, and click the drop-down icon next to the user's role. Select "Delete User" from the drop-down list and the user will no longer have access to the account.


Adding new users and managing their roles in Google Analytics is critical to making informed business decisions. By following the simple steps outlined in this article, you can easily add new users, change their permissions, and delete existing users if needed.

Top Articles
Latest Posts
Article information

Author: Prof. An Powlowski

Last Updated: 03/25/2023

Views: 6012

Rating: 4.3 / 5 (64 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Prof. An Powlowski

Birthday: 1992-09-29

Address: Apt. 994 8891 Orval Hill, Brittnyburgh, AZ 41023-0398

Phone: +26417467956738

Job: District Marketing Strategist

Hobby: Embroidery, Bodybuilding, Motor sports, Amateur radio, Wood carving, Whittling, Air sports

Introduction: My name is Prof. An Powlowski, I am a charming, helpful, attractive, good, graceful, thoughtful, vast person who loves writing and wants to share my knowledge and understanding with you.