How much do web designers charge? Pricing Guide (2023)

9 min read

7. April 2023

How much do web designers charge? Pricing Guide (1)

In the online business age, web design is becoming increasingly important for businesses of all types. Whether you're building a new website for a start-up business or rebuilding an old website as part of a rebrand, almost every business needs to understand the ins and outs of building a website.

While there are tools to help the average person create a website themselves, these platforms can be limiting and general and don't offer the flexibility needed for a working website. Then working with a web designer is the best choice. But how much does it really cost to get your own website from a professional web designer, customized and complete with security features and all other important elements?

Web designers typically charge around $75 an hour. A business website can cost $5,000 to $10,000, even for a small business, including $6,760average costProceed with setting up, designing, building, and creating content for the base site. This number also includes maintenance and training for customers. You should also note that a fully customized website costs morewebsite expert.

Whether you're looking to hire the right web designer for your business or are a freelance web designer yourself, understanding typical website costs is crucial.

In this article we cover the following:

  • How much do web designers charge?
  • 4 factors to consider when determining a web designer's fees
  • finally
  • frequently asked Questions

How much do web designers charge?

Web design pricing is billed by the hour or as a flat fee per project. Some website builders only offer one or the other, while others use both payment models depending on the client and the scope of the specific web design project.

hourly rate

Fairly skilled freelance web designers make about $75 an hour. However, this number may vary depending on the countryCSS-Tricks.

Website Builder Expert estimates the cost of designing a website at $30-$80 per hour compared to $100-$180 per hour to actually develop a website.

Freelancers often make more than in-house web designers because they don't have health insurance and other perks that employees get. Freelancers also have far less job security because they move from contract to contract and don't get a steady, reliable flow of work from an employer. Higher tariffs make up for the lack of long-term commitment from customers.

Several factors determine afreelancerHourly rates greater or less than $75:

  • Pet Projects – Freelancers can offer discounted rates to nonprofits, friends, or family members.
  • Project Duration – Long-term web design projects may require a slightly lower hourly rate in exchange for more hours of work.
  • Project Difficulty - As a website builder, do you need the help of a programmer, developer or graphic designer? If so, charge more to cover the cost of these professionals.
  • Uniqueness - If the project is similar to another project you've done in the past, you can reuse the base of the project and complete it in less time. If you want to impress your customers, you can charge less because of the time savings.
  • Number of Pages – More page designs mean more work for the website builder. Additional functions such as blogging or e-commerce components can also increase the total.
  • Commitment Level – If you can only put in a few hours of work here and there instead of committing to the project full-time, consider lowering your price to make the client more likely to hire you.
  • Client Relations – Some web designers will charge a new client less to start a project, even though this may set a bad precedent for that client in the future. Alternatively, some website builders offer discounted rates to regular customers hoping to get more business from them in the future.

flat rate

Clients are happy to pay web designers a flat fee because they know upfront exactly how much they are going to pay. According to CSS Tricks, web design freelancers generally don't like flat rate pricing because you can almost never be 100% sure how long a project will take, especially when clients are asking for endless changes.

It's a good idea to interview clients extensively before offering a price to ensure you understand their budget and project requirements.

Here is a basic web design price list:

  • Furnishings: $160
  • Design and build: $5,000
  • Content creation: $500
  • Customer Training: $600
  • Maintenance fee: 500
  • Total: $6,760

The average cost of creating a basic website as a freelancerweb designerAccording to Website Builder Expert, it's $6,760. This fee applies to the first year only.

However, the actual cost can vary based on many factors, from the web developer's experience to the current market for freelance web designers. Setup costs can range from $50 to $200 depending on the site's domain cost and other factors. Custom website design typically costs at least $5,000, but can cost as much as $10,000 for more complex projects.

Content creation can cost anywhere from $500 to $5,000 depending on how much content a client wants and how often they want it. In addition, website maintenance costs around $500 to $1,000 per year.

If you choose to charge customersflat rateWith a new website, it's best to break down any potential totals by the estimated time the project will take. This will give you an approximate hourly rate that will help you decide if the site is a worthwhile project.

4 factors to consider when determining a web designer's fees

Still not sure where to set your prices? Whether you're a freelance web designer or run a full-fledged web design agency, it's important to consider these four factors when deciding what your price should be.

skill level

How much expertise and experience do you (and/or your team) have in web design services? If you're only in your first year, you probably won't get much business charging at the higher end of the price spectrum. However, if you have years of experience and skills to match (and a job portfolio to reflect that), you can easily charge more than the average $6,760 per site

site type

Are you building a simple information page for a small business or a complex website full of pages, resources, embedded images/videos and other additional features? Does the site have the ability to create accounts and log in (which requires extra security)? Find out as much as you can about standard pricing for different types of websites before agreeing on a price with your client.

Scope and scope of the project

Certain websites require more work, time and effort than others. A one-page website just listing the basics of a business can be completed in as little as a week. However, more complex websites, especially multi-page websites with additional features such as blogs or online shops, can take more time to design and implement. Always have a clear idea of ​​the scope of your website design project before agreeing on a price.

current market price

Finally, it is important to keep market prices in mind when setting interest rates. As a freelance web designer, you are free to set your pricing however you see fit. This means you can keep your finger on the pulse of the website builder market and raise and lower your prices while remaining competitive. This ensures a stable workflow and fair payment for each project.


For freelance web designers, developers, and website builders, knowing how much to charge is a crucial factor in launching your business. Determining the ideal prices for web designers and clients requires a thorough study of average prices and the current market, as well as an honest assessment of your skills and experience.

Do you need help creating project proposals and offers for your web development clients? FreshBooks can help. Our flexible and powerful Estimate, Quote & Quotation tools make it easy to create, send & manage estimates for all your clients from one simple platform.Click hereTry it.

Frequently asked questions about the cost of a web designer

How much should a web designer charge?

Freelance web designers set their hourly rates based on their fee and skill level. However, it is also common for this ratio to vary due to other factors, such as the complexity of a particular project. A web designer with the requisite skills and experience should aim to make at least $36 an hour.

How much do web designers charge per hour?

Freelance web designers need to set their minimum hourly rate to cover all of their expenses and ensure they actually make a profit on each project. Web designers who opt for hourly billing typically get rates ranging from $31 to $42 per hour, with an average of $36 per hour.

How much do web designers charge per website?

The applicable tariffs for each website can vary greatly depending on the web designer and the specific website. A full corporate website can cost anywhere from $500 to $5,000 depending on the complexity, designer skills and experience, deadlines, etc.

How much do freelance web designers charge?

Freelance web designers tend to earn moregross profitEven more so than employees, since they have to pay all taxes and fees themselves. Depending on their web development services and web design projects, designers charge anywhere from $30 to $80 per hour.

How much does a one-page website cost?

For as little as $500, you can potentially have an entire one-page website designed just for you. While one-page website prices still vary depending on the situation and the designer you hire, they tend to be the cheapest option when creating a new website.

How much do web designers charge? Pricing Guide (4)

Jason Ding, CPA

About the author

Jason Ding is a seasoned accountant with over 15 years of senior finance and accounting experience across multiple industries. Jason holds a Bachelor of Business Administration from Simon Fraser University and is a Chartered Accountant. Jason's company, Notion CPA, is a business-oriented accounting firm. The focus of the company is on the preparation of personal and corporate taxes. At the same time, it performs CFO duties and manages the accounting and treasury functions for several small and medium-sized companies. In his free time, Jason can be found on the basketball court, traveling and spending time with his family.

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